Introduction to Marketing Training Course
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- Introduction to Marketing Training Course
Get your marketing strategy into top-gear with our Introduction to Marketing training course.
Course Description
Our Introduction to Marketing training course will take you through the process of creating a marketing strategy that works for your business. During the course attendees will have the opportunity to consider their own situation and identify the markets they would like to compete in and the most effective medium for them to do so
What's Included
- Professionally prepared course notes and training materials
- Student-centred Action Matrixes, designed to embed real change back at work
- Training delivery and exercises that can be tailored directly to your needs
- Extra support after the course has finished, in case you have a question
- Signposting to further development opportunities, so that the training impact is longer-lasting in your organisation
Course Customisation
Please note that this course is customisable, so you can focus on the areas that are most important to you.
Benefits
This course is aimed at getting you and your team thinking about your current marketing strategy. Do you have one? Is it effective? What can you do to improve it? What connections are you building with your customers?
Marketing can be a daunting task for anybody in business. Thankfully, there are a raft of short, sharp theories and tactics that can help you paint a picture of who your business should be targeting and how you can reach them as effectively as possible. On this course, you will learn how.
Who Is It For?
Those who need to develop, implement, and maintain a successful marketing strategy.
Objectives
By the end of the training you will be able to…
- Identify your current and potential markets.
- Match your marketing strategy to your organisational aims.
- Identify your ideal mediums for marketing.
- Secure ‘buy-in’ from everyone involved in your organisation.
Course Content
- Concepts of marketing: what is it and how does it work?
- Identifying your current and potential markets – a ‘how-to’.
- Identifying your customers’ expectations (and the extent to which you currently meet them).
- Setting and promoting your quality standards – what are they?
- ESPs vs. USPs: how emotion has become the key to marketing.
- Handy hints, tips, and techniques:
- CSR and having a social responsibility or a cause.
- Reinforcing security rather than risk.
- Guerrilla marketing tactics.
- Applying the Trust model.
- Fun Theory.
Find out more in our training brochure
Looking to arrange a group training course?
- We are able to offer competitive pricing schemes for various group sizes.
Scheme
Group size
Price
Per delegate
Scheme 1
Up to 4 delegates
£795 + VAT
£199 per head
Scheme 2
Up to 8 delegates
£995 + VAT
£125 per head
Scheme 3
Up to 12 delegates
£1,250 + VAT
£105 per head
Ready to begin our Introduction to Marketing Training Course Course?
Real change starts with a conversation.
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Introduction to Marketing Training Course
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