Copywriting Training Course
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- Copywriting Training Course
Unleash the promotional power of creative copy with our Copywriting training course.
Course Description
Our Copywriting training course will help you produce promotional copy that informs and inspires. During the course attendees will have the opportunity to consider their own situation and develop a personal approach to copywriting that works for them.
What's Included
- Professionally prepared course notes and training materials
- Student-centred Action Matrixes, designed to embed real change back at work
- Training delivery and exercises that can be tailored directly to your needs
- Extra support after the course has finished, in case you have a question
- Signposting to further development opportunities, so that the training impact is longer-lasting in your organisation
Course Customisation
Please note that this course is customisable, so you can focus on learning the copywriting skills that are most important to you.
Benefits
Inspired copy can ignite customer interest and lead to increased opportunities and further business deals. The ability to create this copy therefore lies at the core of any successful organisation today.
When writing copy you need to ‘get creative’ and this is exactly what this course aims to do! During the day attendees will explore the concept of effective copy and practice a range of powerful techniques that will add real impact to their writing.
Upon completion of the course delegates will have a thorough understanding of how to promote key themes and ideas from their own business using a sharp copywriting style.
Who Is It For?
Those who want to write better copy that will enhance and promote their business.
Objectives
By the end of the training you will be able to…
- Identify the key features and benefits of your business (that make you stand out).
- Embed these features and benefits into your copy (in a way that ignites and then maintains customer interest).
- Empower staff with greater confidence when communicating via the written word.
Course Content
- Some essential basics – what is copy, and why does it matter?
- Core copywriting techniques…
- Your audience and the desired response.
- The ‘headline’ and using it to grab attention.
- Pros and cons of different mediums.
- Weaving company strategy and thinking into your copy.
- Developing effective copy for…
- press releases
- adverts
- internal messages
- info-mail
- social media
- Sharing and deploying your skills throughout the team.
Find out more in our training brochure
Looking to arrange a group training course?
- We are able to offer competitive pricing schemes for various group sizes.
Scheme
Group size
Price
Per delegate
Scheme 1
Up to 4 delegates
£795 + VAT
£199 per head
Scheme 2
Up to 8 delegates
£995 + VAT
£125 per head
Scheme 3
Up to 12 delegates
£1,250 + VAT
£105 per head
Ready to begin our Copywriting Training Course Course?
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Copywriting Training Course
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