Introduction to Marketing Training Course
Get your marketing strategy into top-gear with our Introduction to Marketing training course.
Our Introduction to Marketing training course will take you through the process of creating a marketing strategy that works for your business. During the course attendees will have the opportunity to consider their own situation and identify the markets they would like to compete in and the most effective medium for them to do so
Please note that this course is customisable, so you can focus on the areas that are most important to you.
Benefits of attending this course…
This course is aimed at getting you and your team thinking about your current marketing strategy. Do you have one? Is it effective? What can you do to improve it? What connections are you building with your customers?
Marketing can be a daunting task for anybody in business. Thankfully, there are a raft of short, sharp theories and tactics that can help you paint a picture of who your business should be targeting and how you can reach them as effectively as possible. On this course, you will learn how.
Who is it for?
Those who need to develop, implement, and maintain a successful marketing strategy.
Objectives
By the end of the training you will be able to…
- Identify your current and potential markets.
- Match your marketing strategy to your organisational aims.
- Identify your ideal mediums for marketing.
- Secure ‘buy-in’ from everyone involved in your organisation.
Content
- Concepts of marketing: what is it and how does it work?
- Identifying your current and potential markets – a ‘how-to’.
- Identifying your customers’ expectations (and the extent to which you currently meet them).
- Setting and promoting your quality standards – what are they?
- ESPs vs. USPs: how emotion has become the key to marketing.
- Handy hints, tips, and techniques:
- CSR and having a social responsibility or a cause.
- Reinforcing security rather than risk.
- Guerrilla marketing tactics.
- Applying the Trust model.
- Fun Theory.
Duration
1 Day
Classroom or Online
Classroom Learning
Price per delegate: £225 + VAT *
We train at your premises within 15 miles of Bristol, or further afield and off-site at additional cost.
Let us quote you. You’ll be pleasantly surprised!
Online Learning
Price per delegate: £175 + VAT *
Training is instructor-led in a live online session.
* Special prices available for abridged courses and bulk bookings.
Please contact us for a quote.
