“A business is like a ship – it may be properly run on a day-to-day basis but if the Captain has no idea which course to steer it will never reach its destination.”

Benefits of attending this course…

In order to help secure your future you will need a strategic vision with clearly defined goals. You will also need staff to be committed to the vision and know what is needed in order to achieve it.

The purpose of this course is to understand the importance of defining a mission, vision, and goals in the longer-term management of your business, and to evaluate a range of techniques to help your vision become reality.


By the end of the training you will be able to…

  • Describe the importance of ‘Strategic Thinking’ in business.
  • Define your mission, vision, and goals.
  • Prepare a ‘Business Plan’.
  • Apply a range of techniques for planning and implementing change.


  • What is ‘Strategic Thinking’, and how can it help the organisation?
  • Setting your ‘Mission, Vision, and Goals’.
  • Summarising your strategic direction in a ‘Business Plan’.
  • Identifying and utilising ‘Driving Forces’ and creativity within the business.
  • Understanding the current marketplace (including use of the Ansoff Matrix and the Directional Policy Matrix).
  • Techniques for exploring your current position (including using the GE Grid, SWOT and Gap analysis, and Porter’s Five Forces).
  • Implementing your good ideas.
  • Has it been worthwhile? How to measure the benefits.
  • Identifying opportunities for application in the workplace.


1 Day

How much for this course?

Strategic Thinking Course Outline