Strategic Thinking
“A business is like a ship – it may be properly run on a day-to-day basis but if the Captain has no idea which course to steer it will never reach its destination.”
Benefits
In order to secure the future your business needs a strategic vision with clearly defined goals. It also needs staff who are committed to the vision and who know what is needed to achieve these goals.
Aim
To understand the importance of defining a mission, vision and goals in the longer-term management of their business and to evaluate a range of techniques to help their vision become reality.
Objectives
By the end of the training you will be able to…
- Describe the importance of Strategic Thinking to their business
- Define their mission, vision and goals
- Prepare a Business Plan
- Apply a range of techniques for planning & implementing change
Content
- What is Strategic Thinking & how can it help the Organisation?
- Setting your Mission, Vision and Goals
- Summarising your strategic direction in a Business Plan
- Identifying & utilising Driving Forces& Creativity within the business
- Understanding the current marketplace, (including use of the Ansoff Matrix & the Directional Policy Matrix)
- Techniques for exploring your current position, (including using the GE Grid, SWOT and Gap analysis & Porter’s Five Forces)
- Implementing your good ideas & managing
- Has it been worthwhile? How to measure the benefits
- Identifying opportunities for application in the workplace
Duration
1 day
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