Effective Writing

“Writing is not just ‘speaking written down’ - it is much more powerful than that!”

Benefits

To master the skill of good writing is to unleash the power to inform and persuade more effectively than by any other means.

Aim

To develop your business writing skills and unlock the power of the written word in your business environment.

Objectives

By the end of the training you will be able to…

• Describe the function of the four steps in the writing process, (pre-writing, drafting, revising and editing)
• Understand how sentence and paragraph structure affect not only your meaning but how your writing is perceived, (and the response to it)
• Commit to the importance and power of good grammar, punctuation and spelling
• Use the common business writing genres with confidence

Content

• Your audience and the desired response to your writing
• Overview of different writing styles, (and when to use them)
• Correct use of punctuation
• Aspects of good style – parallelism, transition and signposting
• Focusing on clarity and consistency
• Dealing with grammar and spelling – some notorious words and  correct subject-verb agreement
• Pros and Cons of different genres – e.g. letters, e‑mails, reports & promotional materials
• Editing and proof reading techniques
• Opportunity to practice (& receive feedback on) your writing skills

Duration

1 day